Who We Are
We are an eco-conscious lifestyle brand for all those who love the sea and care for it.
We believe in living an inspired and sustainable life. That's why we are committed to producing everyday eco-products that help you become the best version of yourself while keeping our environments safe and our oceans clean. Born out of our love for the sea, we're putting an end to plastic pollution to help keep our oceans plastic-free. We're based in Canada.
A Story of Love, Between One Man And The Sea
I love the sea because there is a certain aura that comes from the blue waters - the freedom of the horizon, the energy of the open waves, the warmth in the breeze, the vibrance of the sun.
In late 2018, I walked the shores of the Caribbean sea picking up pieces of plastic cutlery, bottle caps, cotton swabs... I was shocked to learn that there are more than 5,000,000,000,000 (5 trillion) pieces of plastic floating in our oceans, and that 8,000,000 more are making their way into the sea every year.
Those numbers scared me and made me wonder how many people are oblivious to humanity's rapidly growing plastic footprint? That's exactly why I've made it part of my life mission to raise awareness and fight plastic pollution. Because if nothing is done today, by 2050, there will be more plastic than fish in the sea.
Lovers of The Sea is a brand inspired by the sea and it was born out of my love for the sea. The journey began in April 2019 as a movement to curb plastic pollution and inspire sustainable living. My message is simple: reducing your plastic footprint implies riding yourself of needless plastic, needless waste, unhealthy habits and living a more conscious life - one as natural as the sea.
- Omar Itani
Sea Lover & Founder