INSPIRED BY THE SEA, BORN TO SAVE IT FROM DROWNING IN PLASTIC.

A Story of love, between one man and the sea. 

I am a life enthusiast who loves the sea.

I love it because there is a certain aura that comes from the blue waters - the freedom of the horizon, the energy of the open waves, the warmth in the breeze, the vibrance of the sun.

The sea has always been my solace for inspiration.

And so you could only imagine how I felt after personally walking down the shores of the Caribbean sea, under the scorching sun, picking up pieces of plastic cutlery, bottle caps, cotton swabs...

I was socked, but also curious. I wanted to learn more about why there's already 5,000,000,000,000 (5 trillion) pieces of plastic floating in our oceans, and why 8,000,000 more are making their way into the sea every year.

The more I read, and the more I researched, the more devastated I felt. 

Because I realized that I was feeding into the problem, with my own everyday plastic consumption. 

I was unaware of my contribution. And that made me wonder, how many of us are oblivious to our own plastic footprint? 

And that is exactly why I've made it part of my life mission to raise awareness and fight plastic pollution. Because if nothing is done today, by 2050, there will be more plastic than fish in the sea. 

Lovers of The Sea is a fashion brand inspired by the sea and it was born out of my love for the sea. 

This beautiful journey began in April 2019 as a movement to make eco-conscious living accessible to all. We're building a community of sea lovers who are actively inspiring others to reduce their plastic footprint and live a more eco-conscious lifestyle. 

In essence, I believe that reducing your plastic footprint is riding yourself of needless plastic, needless waste, unhealthy habits and living a more conscious life - one as natural as the sea. 

So here I am, calling all sea lovers, for the sake of our blue waters, join us in inspiring an eco-conscious lifestyle.  

Together, we can save our seas from drowning in plastic.  

 - Omar Itani 
Sea Lover & Founder